I was heading back to LAX to catch my flight back to Houston and my Senior VP called to ask how my sales meeting with my customer went. I said, “I think it went pretty well.” After a long pause, he replied, “What the hell does that mean?”

Based on my Senior VP’s response I could tell he wasn’t happy. I learned a valuable lesson that day. If you don’t know whether or not you achieved your objectives after the meeting, then your goals weren’t specific enough.

In this video…

I explain the three questions you need to ask yourself before speaking. You need these answers before you can construct your best message… together these three make up your purpose.

Goals are necessary

In business we’re all used to the process of setting goals. If you’re in sales, you have an annual quota. If you’re a project manager, you have project milestones and goals. If you’re a senior leader, you set quarterly and annual strategic goals for your organization. Without setting specific goals, how will you ever know if you accomplished your task?

Until next week,
Russ

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