To Sales Managers who want their teams to sell more

Are you giving your sales team what they need?

Closeup portrait of a confident businessman

You’ve probably heard the expression before… if people don’t get things done it’s either because they don’t know what to do or they don’t know how to do it. Good sales managers know that setting a goal (what to do) for the team is important to drive success. But the best sales leaders know there is more to it […]

How to respond in the face of conflict

3 Steps to better outcomes

Man Thinking

Conflict was the next topic for the class. I asked for a volunteer to stand next to me and make a fist. With no other directions to my volunteer, I made a fist and placed my knuckles directly against his. Slowly I pushed my knuckles into his with greater pressure. As I leaned more into his fist […]

Part 2 of 2: Why should the Audience listen?

3 questions to define your starting point

car navigation gps

My wife calls me at home and says, “Russ, I’m lost! Must be solar flares or something because neither of my gps devices are working. I need you to give me directions so I can get home.” Before I can give her any directions, what is my first question for her? “Where are you?” That’s right! It […]

Part 1 of 2: Why are You Speaking?

Video - 3 Questions to define your purpose

I was heading back to LAX to catch my flight back to Houston and my Senior VP called to ask how my sales meeting with my customer went. I said, “I think it went pretty well.” After a long pause, he replied, “What the hell does that mean?” Based on my Senior VP’s response I […]

Do you make these logical mistakes?

3 effective ways to reason with others

Albert Einstein

Have you ever had a prospect become non-responsive right before you close the sale? Have you ever experienced a failure and wondered how you could’ve prevented it? You can avoid the potential paralysis of these situations by leveraging three forms of reasoning. I’m not a scholar of classic rhetoric and I don’t pretend to be one on […]

The most effective way to create a persuasive message

4 steps to persuade your audience

The salesman at my front door held out the vile and said, “Fill this with some water from your tap and I’ll show you what you’re drinking.” The football game wasn’t on for another 20 minutes so I was game. I also had a question in my head, “What am I drinking!?” After returning the tap […]

Build a slide deck you can be proud of

5 hacks to improve your presentations

Where's Waldo

In every Corporate Ovations workshop I deliver, I ask my students, “How many of you want me to show 125 slides full of text, then turn my back and read to you?” It’s no surprise, the response is always zero. Then I ask a follow-up question… “How many of you still see people doing that?” 100% of […]

One powerful secret speakers use to captivate you

...but you've probably never noticed

Peter Pan float in parade

The Disney World attendant reached out her hand toward my crying son and said, “Russell… will you come with me please?” Earlier we had asked about getting Peter Pan’s autograph and we were told he would not be signing autographs today, but he would be in the parade down Main Street USA. Peter Pan was […]

3 Persuasion Lessons from Hollywood

What can we learn from Hollywood Action Movies about motivating others?

Rachael Taylor - Transformers

It’s the classic tale where the unlikely hero saves the day. We’ve seen it in many Hollywood summer blockbusters like Transformers, Independence Day, and Apollo 13. While most of the time these popcorn blockbusters are known for one-liners and lots of action, what you may not realize is how the unlikely hero uses classic rhetoric to save […]

Part 3 of 3: Root of all Evil – How can we fight?

Lessons for the Sales Professional from Adam and Eve

original sin

To combat the root of all evil  we need to go to the beginning. You probably all know the story. Adam and Eve eat the apple (fruit) which they weren’t supposed to eat, and that’s the first sin.  If we dig deeper into the details, we can find some useful lessons for the sales professional in […]